In this three-part series, we have been exploring how politicians can use language to sway support for their causes, devalue the stances of the opposition, and change voter perception surrounding key issues. While strategies ranging from metaphor to simplification are effective at turning the tide of voter turnout, few linguistic moves are as potent as “us vs. them” rhetoric. [...]
In last week’s post, we explored the linguistic figures of speech that political candidates may use to change public perception. However, these are not the only strategies at their disposal. Politicians use strategic language to frame issues to their advantage. From how economic policies are often branded in ways that make them more appealing to the need to distill [...]
The language an individual chooses matters—and for politicians, the power of words goes beyond simple literal meaning. In every part of the world, politicians use specific language techniques, such as slogans, metaphors, and emotional appeals, to influence voters' perceptions and create strong impressions. With the American presidential election on the horizon, voters should be equipped to understand how each [...]
Over two centuries ago, Paul Revere rode on horseback across the Massachusetts countryside declaring, “The British are coming.” That, of course, was a warning about an impending war. Today, the British are making an altogether different kind of incursion into the US: with their language. That’s the claim that Ben Yagoda makes in his latest book, Gobsmacked! The British [...]
Code switching is the practice of adjusting one’s speech or writing depending on the circumstances or audience. While some code switching can occur between languages, more often, it arises in variances of dialect or even slang. For instance, imagine a lawyer speaking before a judge. People generally understand that this lawyer would do well to speak formally and politely [...]
Suppose that a young woman from Argentina immigrated with her family to the United States. She has always dreamed of being a psychologist, but upon enrolling in university education to start her training, she discovers that many of the classes (taught in English) are moving at a pace too fast for her to enthusiastically engage with because English is [...]
Whether you’re a native speaker of American English or you’re just starting to pick it up, you’ve likely noticed how common it is to hear references to sports in conversations regardless of whether the conversation was casual, formal, or even business-related. Americans who reference sports in conversations usually do so through the use of idioms – a phrase or [...]
What Is a “Pidgin”? A pidgin is a type of language used for limited communication between groups who otherwise do not share common linguistic grounds. It is a means of understanding (and being understood) without each party needing to learn the other’s language. While some pidgins remain mostly utilitarian in areas of trade and cohabitation, others become more widely [...]
When Was the Middle Ages? The Middle Ages, often called the “medieval” period, is a nebulous time in history spanning anywhere from the 6th century all the way to around the 14th or 15th century (depending on which region a person is considering). Many scholars would place the true beginning of the Middle Ages at 1150AD, when Old English [...]
Can Adults Learn a Second Language? The short answer is yes—adults can (and should!) pick up more than one language. The idea that a student is most receptive to information at a young age, and that the brain hardens against learning new information later, is largely a myth. What actually occurs is that adults leave environments such as schools [...]
