In this three-part series, we have been exploring how politicians can use language to sway support for their causes, devalue the stances of the opposition, and change voter perception surrounding key issues. While strategies ranging from metaphor to simplification are effective at turning the tide of voter turnout, few linguistic moves are as potent as “us vs. them” rhetoric. [...]
In last week’s post, we explored the linguistic figures of speech that political candidates may use to change public perception. However, these are not the only strategies at their disposal. Politicians use strategic language to frame issues to their advantage. From how economic policies are often branded in ways that make them more appealing to the need to distill [...]
The language an individual chooses matters—and for politicians, the power of words goes beyond simple literal meaning. In every part of the world, politicians use specific language techniques, such as slogans, metaphors, and emotional appeals, to influence voters' perceptions and create strong impressions. With the American presidential election on the horizon, voters should be equipped to understand how each [...]
Affirmative action has been a contentious topic in the United States since its widespread introduction in 1965 at the hands of then-president John F. Kennedy. However, the US is not the only nation facing internal conflict about the viability of affirmative action as a policy in the workplace and academia. In 2012, Brazil implemented a nationwide mandate to implement affirmative [...]
Slogans are powerful. They accompany nearly every part of our daily lives and we ingest them unconsciously. We often think of them as being attached to products or services which are being sold. For example, most people from the U.S. need to simply hear the words “Just Do It” or “Have It Your Way”, to tell you the phrases belong [...]
