Multilingual Websites:
An Infallible Marketing Strategy for Attracting International Customers

Land global opportunities

Only approximately 25% of those surfing the internet regularly are native English speakers. This means that a more significant percentage of internet users (75%) are not native English speakers. So, whether you own a SaaS brand, offer consulting services, or run an e-commerce store, you can tap into global opportunities simply by translating your website into different languages.

U.S. Language Services offers accurate website translation in Spanish, French, Chinese, and 30+ other languages. Want to take your business across borders? Order a standard website translation here.

Gain a competitive advantage

There are chances that your competitors aren’t harnessing multilingual websites for business growth. This puts you at an advantage. Instead of just competing with dozens of other businesses for English-speaking customers, you can extend your focus to the international market.

Your multilingual website can help you land potential, non-English-speaking customers. This would give you an edge over your competitors.

Boost your website engagement

People will spend much more time consuming your content if it’s in their native language. So, having a multilingual website can help boost your website’s engagement—leading to an increase in social shares, blog comments, and conversions.

Your website’s bounce rate will also reduce when you have your content translated into various languages. Instead of people bouncing off when they can’t comprehend the content on your website (due to language barriers), they’d have an option to switch to their preferred language.

Benefit from multilingual organic traffic

Search Engine Optimization (SEO) involves utilizing certain best practices to rank your website in the top spot on the Search Engine Results Page (SERP). Translating your content into multiple languages will make your website display on Google for several keywords in various languages.

Multilingual SEO can drive qualified leads from Google to your website or online store. Also, having a multilingual website can help make your website visible in several other non-English search engines — putting your business before even more potential customers.

Achieve tangible content marketing results

Content marketing is an effective strategy businesses can utilize to gain leads. It’s cost-effective (costs 62% less) and yields 3x more ROI than outbound marketing.

While content marketing is a smart way to capture targeted leads, you might not see positive results when your products/services appeal mostly to, say, an ESL audience—but your web pages are only in English.

Having a multilingual website will make your content marketing efforts fruitful. More potential customers will engage with your brand without language restrictions.

Increase brand awareness and credibility

Many internet users read at least four online reviews before making a purchase. This means that people are always conscious of purchasing goods/services from reliable brands only.

Your odds of landing mentions (reviews and recommendations) on non-English websites (and other media outlets) will increase when your brand has an international audience. So, having a multilingual website is one effective way to boost your brand’s credibility and visibility.

Skyrocket your website traffic

A multilingual blog can be an effective tool for attracting massive traffic to your website since you’ll be able to provide valuable information to many people in multiple regions.

Neil Patel, a well-known marketing blogger, massively grew his blog traffic by translating his blog posts into 10+ languages. Today, his multilingual website consistently attracts lots of organic traffic (comprising potential leads) from search engines.

Your content’s privacy isn’t guaranteed

Online translation tools don’t promote data confidentiality. So, it’s best to avoid these tools if you’d like to keep certain content private.

Certain words and expressions could be translated out of context

While human translators ensure that words remain in context even after translation, most AI-powered translation tools pay no attention to this. Online translation tools are unreliable, especially when content to be translated features lots of industry jargon and technical terms.

Grammatical errors could go undetected (and uncorrected)

Most translation tools don’t detect typographical errors, punctuation issues, and grammar errors that may exist in a document. However, human translators can spot (and correct) these errors in the translated piece.

Translate your website today and boost your business’ reach

Do you want to expand your audience base, attract foreign customers, and increase the sales of your products/services? A multilingual website or e-commerce store will get you these results! And if you need help with an error-free translation, the U.S. Language Services’ team is available to assist you.

U.S. Language Services helps businesses translate their blogs, case studies, e-commerce store, and other web content into 30+ languages. Want to unlock international opportunities for your business? Check out our budget-friendly standard translation service.